Already in business?
Grow into more markets, supply opportunities, digital channels and value-chain relationships.
B2B WAYA WAYA
What can your business get from the Waya Waya economy?
B2B Waya Waya connects businesses to real commercial activity: customers, suppliers, aggregated demand, digital commerce, business support and qualifying finance.
Not in business yet?
Business Builder cohorts create a supported route to start a viable enterprise inside an existing economic ecosystem.
Have something to supply?
Connect products or services to Mela Shopper, Waya Waya demand, retailers, wholesalers and other participating businesses where you qualify.
Your business gets more than a listing.
These are the core B2B pathways already defined across the Waya Waya Economy and INNOVA Trade model.
A dedicated e-commerce store for your own products, with direct payment to your account under the approved commerce setup.
Qualifying products can be listed on Mela Shopper.
Supply opportunities created by Stokvel Waya Waya demand cycles.
Access to larger retailer and wholesaler opportunities where Mela aggregates qualifying suppliers.
Access to the cooperative barcode and batch-management platform supporting the GS1 system.
Product development, branding, packaging and market-readiness support.
Digital-commerce and digital-readiness support so your business can transact in the connected ecosystem.
Qualifying Order Financing and B2B Bridging Finance under approved INNOVA finance terms.
Markets you can grow into.
Your route depends on what you produce, sell or do. Opportunity is matched to actual demand and qualification — not guaranteed merely by joining.
Mela Shopper
Consumer-facing commerce and replenishment opportunities for qualifying products and vendors.
Stokvel Waya Waya
Aggregated household and group demand that creates visible supply requirements.
Retail & wholesale
Participating retailers, wholesalers and larger supply relationships where Mela aggregates qualifying suppliers.
Other B2B members
Buy from, sell to and collaborate with businesses connected to your value chain.
Ngiphatsise
Connect qualifying fulfilment and movement needs to the wider Mela logistics network.
Business Builder
Incubation, value-chain cohorts, training, market connections and capital readiness for startups and growing businesses.
Finance follows productive activity.
INNOVA finance is designed around viable business use, verified orders and approved working-capital needs.
ORDER FINANCING
Fund a verified order.
Short-cycle finance for a confirmed order, Waya Waya supply requirement, retailer order, Mela Shopper replenishment or another verified trade transaction.
B2B BRIDGING FINANCE
Bridge a working-capital gap.
Short-term productive finance beyond a single order where the enterprise qualifies under stronger assessment and risk controls.
CAPITAL READINESS
Become finance-ready.
Business Builder helps strengthen plans, records, operations and market evidence for cooperative or external finance.
START OR GROW
There is a route whether the business already exists or is still an idea.
Existing businesses can enter through B2B Waya Waya. Aspiring entrepreneurs can enter through Business Builder cohorts designed around real value-chain gaps and opportunities.